Solv Origin: Establishes "Three-Step" Strategy to Propel the Bitcoin Financial Ecosystem into a Trillion-Dollar Industry

By: blockbeats|2025/01/15 08:00:02
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Original Author: RyanChow

“Only Bitcoin Never Disappoints.”

The 16-year history of the Crypto industry is the history of Bitcoin's value being continuously reinterpreted, driving the industry to new heights. In each of the four cycles so far, there have been people claiming that Bitcoin lacks innovation and cannot represent the cutting-edge trend of the industry, and each cycle has seen people predict that some new entrant will replace or even surpass Bitcoin. However, at the end of each cycle, it is Bitcoin that, with its spirit of restraint, focus, and elegant simplicity, continues to inspire new products and models, shattering the ice of conservatism and skepticism, steadfastly and dramatically expanding the territory of crypto, leading the industry and market's major trends.

The reason Bitcoin has always stood strong is precisely because it carries the value attribute of "digital hard money," has the most robust global consensus, and is actively participating in the global financial system in a more positive manner. Therefore, in an industry that pursues ultimate innovation, Bitcoin is instead the most stable and long-lasting "mainstay."

Today, Bitcoin's innovation wave is entering a brand new acceleration phase. The financialization revolution driven by Bitcoin is quietly taking shape, and the rise of Bitcoin Finance represents a new trend where Bitcoin is evolving from a passive store of value asset to deeper financial applications. Solv is committed to standing at the forefront of this trend, driving Bitcoin Finance to grow into a trillion-dollar decentralized financial infrastructure, empowering a broader range of users and ecosystem development.

Retracing the Development Journey of Bitcoin Finance: From the Fringe to the Mainstream

The rise of BTCFi did not happen overnight but has undergone an evolution through three key stages, gradually transitioning from an edge exploration to a mainstream narrative.

Solv Origin: Establishes

The First Wave of TradFi Integrating Bitcoin in Early Exploration (2013 to Present): In September 2013, DCG created the Grayscale Bitcoin Trust Fund (GBTC). Essentially, this is a Bitcoin custody and securitization service, primarily intended to connect with the operational system familiar to traditional institutions, significantly reducing the barrier for investors to enter the BTC market. The premium/discount mechanism of GBTC and its arbitrage opportunities further stimulated institutional demand for BTC. The long journey from GBTC to BTC ETF reflects the ongoing game between regulation and innovation, marking the gradual acceptance of Bitcoin by traditional finance. The practice in this wave turned BTCFi into a small narrative of hundreds of millions of dollars in 2018 and took the first steps in establishing its presence.

The Second Wave: The Rise and Challenge of CeFi (2018-present): During the 2017-2018 bull market, centralized platforms such as exchanges quickly rose to prominence, with the financial needs of early BTC holders (especially miners) playing a significant role. Not only did major exchanges engage in various BTCFi businesses, but specialized BTCFi service platforms such as PayPal, Matrixport, and Genesis also emerged. These platforms offered services such as collateralized lending and hedging to meet the needs of miners and institutions, driving the financialization of BTC. Although the 2022 CeFi crisis dealt a heavy blow to the CeFi ecosystem, it also prompted industry-wide reflection, strengthened risk management and regulatory compliance, and elevated BTCFi to a multi-billion-dollar mid-size track.

The Third Wave: The Innovation and Potential of DeFi (2020-present): The "DeFi Summer" of 2020 was the most impactful event in the crypto industry following Bitcoin and Ethereum. DeFi introduced a new paradigm for creating and operating financial services, offering a significant amount of creative space. Due to the functional limitations of Bitcoin's script language, most functionally complex DeFi protocols are built on smart contract blockchains such as Ethereum. However, given Bitcoin's significant user base, the DeFi community has been working to bring BTC value into the DeFi ecosystem, leading to the emergence of services like WBTC and renBTC. The higher transparency, ease of operation, and richer yield opportunities in DeFi attracted many users. DeFi's composability also brought new possibilities to BTCFi, such as decentralized lending and derivative trading based on BTC.

By 2024, the practices of these three waves of BTCFi overlapped and resonated with each other, driving explosive growth in BTCFi and transforming it into a multi-billion-dollar track amidst significant favorable external changes.

So, can BTCFi continue to grow and evolve into a trillion-dollar market? This requires us to understand the driving forces behind the 2024 BTCFi explosion.

The Explosive Growth of BTCFi: Overlapping Resonance of Three Forces

The explosive growth of BTCFi in 2024 is actually the result of the overlapping resonance of TradFi, CeFi, and DeFi. This growth is not accidental but rather the result of long-term evolution and accumulation in multiple areas, driven by market demand, technological innovation, and ecosystem expansion.

First, the Driving Force Behind DeFi Expansion.

In 2023, the crypto market rebounded from the low of 2022, injecting new vitality into the entire industry. The DeFi community, as a core force of crypto innovation, naturally hoped to quickly recover the growth momentum that was interrupted by the market crash. However, at this stage, the primary resources and scenarios in the Ethereum ecosystem had already been fully developed, and the DeFi community urgently needed to find a new direction for growth. Faced with greater liquidity demands and a more diverse asset base, the value of BTC began to be reevaluated. As the cryptocurrency with the largest market capitalization, Bitcoin possesses an unparalleled asset scale and market foundation. Its transparent, censorship-resistant nature aligns closely with the core principles of DeFi, making it a key pillar for the next stage of DeFi expansion.

Financial innovation around BTC began to advance at a faster pace. From early Bitcoin wrapped assets like WBTC, renBTC, to decentralized lending combined with Layer 2 scaling solutions, and further to Staking and liquidity pools integrated with BTC, the application scenarios of BTC in DeFi gradually became richer. Meanwhile, the trend of BRC20, BRC420, and other on-chain innovations also attracted a significant amount of user attention. These users hoped to more efficiently integrate the value of Bitcoin into these emerging areas. It is this market demand that has driven the continuous expansion of BTC in the DeFi field, laying a solid foundation for its rapid growth.

Furthermore, the advantages of DeFi in transparency and efficiency further magnified the appeal of BTCFi. Users not only enjoy more convenient and flexible financial services but also have access to high-yield opportunities related to BTC in a decentralized manner. The composability between DeFi protocols has also brought greater innovation space, allowing developers to create new derivative trading, lending protocols, and yield optimization tools based on BTC. These innovations have synergistically fueled the explosion of BTCFi.

Second, the Demand for CeFi Asset Activation.

CeFi platforms have played a significant role in the rise of BTCFi, with their unique user base and platform advantages providing powerful momentum for the financialization of Bitcoin. Exchanges and professional financial service platforms have rapidly promoted BTCFi in the CeFi field through the activation of platform assets and innovative financial products.

Firstly, CeFi platforms introduced Bitcoin to more application scenarios by issuing Wrapped BTC (such as Binance's BTCB and Coinbase's wrapped BTC products). These Wrapped BTC assets have increased the liquidity and usability of Bitcoin in other blockchain ecosystems, thereby activating a large amount of deposited assets on CeFi platforms. This mechanism not only increases the utilization of Bitcoin but also provides users with more investment choices and profit opportunities, effectively enhancing user participation and platform stickiness.

Secondly, CeFi platforms are also constantly exploring new BTC financial products and services to meet the growing market demand. From the early days of BTC-backed lending services to the current more complex derivative trading, yield optimization products, and structured financial solutions, CeFi platforms are continuously enriching their service offerings, providing personalized BTC financial solutions to individual and institutional investors. These products not only meet the diverse needs of miners, long-term holders, and institutional investors but also lower the entry barriers for retail users.

Additionally, improvements in compliance and risk management on CeFi platforms have further enhanced their attractiveness to users. Particularly, following the market crisis of 2022, the industry's focus on transparency and security significantly increased. CeFi platforms regained users' trust through stricter audits and robust operations. This trust has laid a solid foundation for the long-term growth of the platform's BTCFi business.
Through asset activation and innovative products, CeFi platforms have successfully propelled the financialization of Bitcoin to new heights, contributing significantly to the explosive growth of BTCFi.

Thirdly, TradFi's Soaring Progress.

TradFi has played a pioneering and key role in driving the development of BTCFi. From the approval of BTC ETFs to MicroStrategy's large-scale Bitcoin holdings, the continued advancement of traditional financial institutions and enterprises has provided strong endorsement for the financialization of Bitcoin, attracting more institutional investors into the market.

The successful approval of the 2024 BTC ETF was a milestone event. The launch of the ETF significantly lowered the barrier for traditional institutions and individual investors to access Bitcoin, allowing more investors to include Bitcoin in their portfolios through a compliant, secure, and convenient manner. This not only brought more liquidity to the market but also enhanced the acceptance of Bitcoin as an asset class, further solidifying BTC's position in the global financial system. The success of the ETF also laid the foundation for BTCFi's development, such as driving the launch of more BTC-based financial products like options, futures, and fixed income products.

MicroStrategy's demonstration effect triggered corporate interest in Bitcoin asset allocation. Since 2020, MicroStrategy has treated Bitcoin as its strategic reserve asset, not only enhancing the company's asset return but also gaining widespread market attention through this decision. MicroStrategy's successful case has inspired other traditional enterprises to follow suit, attracting more funds into the BTC market. This corporate participation has injected new momentum into BTCFi's market expansion and innovation.
Looking ahead, the possibility of BTC being included in a country's strategic reserve assets has further expanded the market's imagination. If major global economies like the United States officially include Bitcoin in their strategic reserves, it will not only ignite market enthusiasm but also potentially completely transform Bitcoin's global positioning, shifting it from "digital gold" to a "global strategic asset." This transformation will open up new development paths for BTCFi, attract a wider range of institutional investors, and spark more complex and diverse financial services innovation.
In 2024, these three forces converged and resonated, propelling BTCFi to a billion-dollar scale. So, what will be the next journey for BTCFi?

Redefining Solv: The Key Bridge Connecting the Tri-Force of BTCFi

Established in 2020, Solv Protocol initially focused on infrastructure innovation for digital bonds and on-chain funds. However, with the rapid rise of BTCFi, Solv has gradually evolved into a key player in the BTCFi space, collaborating with numerous partners to build an open and progressively decentralized Bitcoin financial network.

Solv's core concept is "connection."

We believe that the future of BTCFi relies not only on breakthroughs from individual projects but also on the deep integration and resonance of the three forces: TradFi, CeFi, and DeFi. Solv's vision is to be a core driving force of this trend, fostering collaboration and continuous financial infrastructure innovation through an open partnership model. This facilitates synergy and integration among various ecosystems, building a more secure, convenient, and transparent BTCFi infrastructure. Ultimately, this allows every user to easily participate in the BTCFi wave.

Solv does not aim to be an island but a bridge.

Solv recognizes that the rapid development of BTCFi stems from the overlay resonance of TradFi, DeFi, and CeFi. However, this overlay resonance has not fully realized its potential due to significant damping factors. These issues include:

· TradFi provides robust financial support and a global perspective but lacks smooth integration with decentralized ecosystems;

· DeFi boasts high innovation and openness but presents technical and cognitive barriers to ordinary users;

· CeFi excels in user experience but still needs continuous improvement in transparency and trust mechanisms.

Therefore, the key to success lies in strengthening this resonance effect and allowing these three forces to complement each other. To achieve this, Solv's goal is to build bridges among these three, eliminate barriers, create a seamlessly connected ecosystem, and unlock the full potential of BTCFi.
To achieve this goal, Solv has outlined a clear "three-step" strategy aimed at progressively consolidating DeFi infrastructure, integrating CeFi capabilities, and ultimately connecting TradFi to create a comprehensive BTCFi ecosystem.

Step One: Building on DeFi, Enhancing Innovation, and Optimizing User Experience

DeFi is the cornerstone of Solv's rise and the main battlefield of BTCFi innovation. In the Bitcoin financial field, with the surge of Bitcoin Layer2 and the hot development of wrapped assets, the form of yield has presented a variety of forms but in a relatively disordered manner. Solv was the first to propose the concept of a staking abstraction layer, unifying and standardizing the diverse on-chain Bitcoin asset yields, establishing a set of standardized staking and LST (Liquidity Staking Token) asset models, providing users with a one-stop diversified yield channel and a simple and intuitive operating experience. Currently, Solv has collaborated with Babylon, Ethena, Core DAO, and Jupiter to launch four different LST products. It has not only tokenized staking and restaking yields but also successfully tokenized trading strategy yields and funding rate yields, further enriching users' yield options.

The core charm and greatest advantage of DeFi lie in the openness of its ecosystem and the composability of protocols. Built around the core asset SolvBTC, Solv has established a broad ecosystem covering 15 mainstream blockchains and over 50 DeFi protocols, almost encompassing all high-quality on-chain yield sources. As of now, Solv's Bitcoin reserves have exceeded 25,000 coins, making it one of the largest on-chain Bitcoin reserves.

Step Two: Integrating CeFi, Expanding User Base, Streamlining Processes

CeFi platforms play a crucial role in the BTCFi ecosystem, especially in attracting mainstream users with irreplaceable advantages. In contrast to many people's views, Solv believes that CeFi in crypto is not a "transitional" modality but a mainstream business model that will exist long-term and continue to evolve. The reason is that crypto asset creation, management, and trading are increasingly complex and specialized, requiring professional division of labor. Therefore, as the industry scales up, it inevitably needs professional intermediaries to help ordinary users simplify operations, share responsibilities, and risks. Specifically in the BTCFi field, many Bitcoin holders actually prefer CeFi services. Therefore, Solv has a long-term strategic approach to connecting with CeFi.

Solv is currently establishing strategic partnerships with top CEXs platforms such as Binance, OKX, Bybit, etc., to streamline the process of Bitcoin staking and cross-chain liquidity through the integration of SolvBTC and its LST product line. Users can directly complete BTC wrapping, staking, and cross-chain asset management in a familiar operation interface without the need for complex on-chain interaction experiences.

In addition, Solv will collaborate with these platforms to launch exclusive products and services for BTCFi, such as BTC-based yield enhancement plans and staking reward projects, to help more users easily enjoy the benefits of DeFi, while promoting the natural transition of CeFi users to DeFi users, expanding the adoption of the entire BTCFi ecosystem.

Step Three: Connecting TradFi to Unlock Bitcoin's Potential in the Real World Economy

Solv will further drive the tokenization of BTC ETFs and actively collaborate with more traditional financial institutions to bridge the gap between traditional finance and DeFi.

By introducing traditional assets such as BTC ETFs in a programmable digital asset form into the on-chain ecosystem, Bitcoin will no longer just be a "store of value," but will instead become a key hub driving cross-market liquidity. This step not only provides traditional investors with more flexible asset allocation tools but also injects deeper liquidity and capital efficiency into the DeFi ecosystem, helping Bitcoin become a core asset in the global financial system.

Advancing BTCFi into a Trillion-Dollar Industry

Our three-step strategy is not only Solv's own growth path but also a long-term vision for the future. We always believe that only by connecting TradFi, DeFi, and CeFi, maintaining a focus on technological innovation and outstanding user experience, can we truly build an open, efficient, and sustainable BTCFi ecosystem.

The realization of this vision requires the collective efforts of the entire industry and Solv's continuous self-transcendence. In the future, we look forward to collaborating with more ecosystem partners to jointly drive the development of BTCFi, allowing the value of Bitcoin to benefit every user and enabling BTCFi to grow into a trillion-dollar industry.

"Original Article Link"

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


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