Messari 2024 DeFi User Adoption and Protocol Integrations (DePIN) Report: Over 13 Million Devices Running Daily; Market Cap Exceeds $500 Billion
Original Title: State of DePIN 2024
Original Authors: Dylan Bane, Chief DePIN Research Analyst at Messari, and Salvador Gala, Co-Founder of Escape Velocity Ventures
Original Source: Messari
Original Translation: 0xjs, Golden Finance
Messari's Chief DePIN Research Analyst, Dylan Bane, and Escape Velocity Ventures' Co-Founder, Salvador Gala, co-authored the "2024 State of DePIN" report. This 104-page report provides an in-depth analysis and retrospective of the DePIN industry in 2024, along with a forward-looking perspective on the development outlook for DePIN in 2025. The report covers macro trends in DePIN, AI x DePIN, Decentralized Wireless Networks (DeWi), Decentralized Generation (DeGEN), Computing Networks, Sensor Networks, Identity Networks, Logistics Networks, and more.
Key Points
· DePIN is currently in its early development stage, holding less than 0.1% of the market share in the $1+ trillion end-market.
· The DePIN sector has 350 tokens with a market capitalization of $500 billion, trading at approximately 100 times ARR.
· Over 13 million devices contribute to DePIN daily.
· In 2024, the "On-chain Battle" of DePIN accelerated, with Solana and Base capturing market share from other L1s. Solana leads in network infrastructure, Base leads in consumers and markets, and dedicated DePIN L1s have established their native on-chain ecosystem.
· Local governments are seeking DePIN to address infrastructure challenges.
· The DePIN sector raised over $350 million in pre-seed, seed, and Series A funding rounds in 2024.
1. What is DePIN?
DePIN stands for Decentralized Physical Infrastructure Networks. DePIN utilizes cryptographic incentives to efficiently coordinate the construction and operation of critical infrastructure on a public chain.
The DePIN field includes: wireless networks, energy, computing, sensors, logistics, identity.
DePIN Timeline:
· 2014: First computing network
· 2017: First wireless network
· 2019: First storage network
· 2020: First artificial intelligence network
· 2021: First storage network
· 2022: First proxy network
· 2023: First energy network
· 2024: First AR/XR network, First DePIN Venture Capital Fund

DePIN empowers and motivates people to improve their local public infrastructure.
In a world full of untrustworthy institutions and incompetent bureaucrats, DePIN returns wealth and power to citizens and communities.

DePIN is the gateway for the majority to enter the crypto economy.
The first 500 million cryptocurrency owners won the genetic lottery: they were fortunate to buy their first cryptocurrency... The next 5 billion cryptocurrency owners will earn their first cryptocurrency through hard work.

Global cryptocurrency ownership (excluding stablecoins) has so far been concentrated in affluent countries, where consumers have disposable incomes and a higher risk appetite for their capital. Unlike the huge power law distribution of global wealth, human time, intelligence, and physical capabilities are either evenly distributed or normally distributed.
DePIN is the way General Artificial Intelligence (AGI) traverses time and space to create the resources it needs for its flourishing development.
Today, generating a 5-second video costs over 0.10 USD in terms of computation, power, and bandwidth... Advanced AI will drive unprecedented demand for these digital commodities at scale.

DePIN is the first three-phase business model capable of spawning a network valued at over $10 trillion.
The DePIN flywheel combines the economies of scale of traditional infrastructure (1), the network effects of a technological platform (2), and the liquidity moat of a currency (3).

DePIN is in its early stages, holding less than 0.1% of the market share in the $1+ trillion terminal market.
Over the next decade, as the network gains market share from centralized enterprises providing slow, unreliable, and poorly dynamic services, DePIN is expected to grow by 100-1000x.

The DePIN sector consists of 350 tokens with a market capitalization of $500 billion, trading at around 100 times ARR.
Based on its core mission, we categorize DePIN into six types: Compute, Wireless, Sensors, Identity, Energy, and Logistics.

II. What Changes Will DePIN See in 2024?
Cryptocurrency is set to double in 2024; with AI garnering global attention, DePIN is poised to grow even faster.
DePIN has transformed from a category without consensus to widely recognized as one of the most crucial areas driving the crypto economy today, if not the single most crucial area.

Number of Projects: From 2022 to 2024, the number of DePIN projects grew from 650 to 1170, a 12x increase.
Revenue: Over the same period, DePIN revenue surged from $100 million to $5 billion, a 100x increase (including a 3.3x increase in on-chain net revenue), debunking the bear market criticism of "No DeMAND for DePIN."
Market Share: From 2022 to 2024, DePIN's share of the cryptocurrency altcoin market cap increased from 16% to 49%, a 25x increase (excluding AI, DePIN increased from 15% to 48%).
DePIN's growth has been fueled by a brand-new native platform built for founders and the community.
DePIN has attracted some of the brightest minds in the crypto space.
At the second annual DePIN Summit in New York, leading founders and investors in the field gathered to discuss the future of the community-operated infrastructure network.

Expanding the supply side is no longer a challenge: a clear growth strategy has emerged.
Most DePIN projects combine light nodes (to reduce friction for new user onboarding and acquisition) and heavy nodes (to achieve stronger, more reliable network performance).

Over 13 million devices worldwide contribute to DePIN on a daily basis.
By 2024, the active nodes of 20 DePIN projects have grown to over 100,000, with 5 projects now having over 1 million nodes.

With the supply side validated, DePIN faces a new set of challenges: demand and monetization.
Founders and investors now view revenue as the primary operational and valuation metric to drive capital allocation decisions.

20 revenue-generating DePIN projects have achieved $500 million in annualized revenue.
DePIN's total revenue has grown 33x in 2024 (with on-chain net revenue alone growing 3.3x).

As DePIN projects flip the revenue switch and move income on-chain, valuation multiples could expand by over 10x.
The median valuation multiple for DePIN projects with on-chain revenue is over 200x Annual Recurring Revenue (ARR), while projects with off-chain revenue have multiples below 20x.

Seed-stage venture capital firms are pouring into the DePIN space, charging ahead in a favorable listing environment.
In the private market, funds raised in seed pre-/seed-stage exceed those of Series A; in the liquidity markets, lower Fully Diluted Valuation (FDV) at listing is a key factor for achieving high returns.

A few theme-driven venture capital firms are concentrating their bets in the largest DePIN markets.
Multicoin, Framework, a16z Crypto, and EV3 are among the most confident supporters of DePIN projects, each making 8 or more investments in 2024, with their DePIN portfolios collectively raising over $100 million.

Most later-stage capital flowed into a few groundbreaking DePIN projects supported by top-tier venture capital firms.
DePIN projects that successfully raised eight-figure venture capital funding typically issued tokens at a price 50-100 times their book value, resulting in a FDV of tens of billions of dollars.

Some DePIN projects bypassed venture capital and instead raised funds from crypto hedge funds.
Crypto hedge funds including EV3 Liquids, Modular, Pantera, and Borderless provided growth capital and post-investment support to DePIN projects through the Token Generation Event (TGE).

Alongside engaging in venture capital rounds, DePIN projects also directly raised funds from their communities.
By 2024, DePIN projects raised over $230 million from the community through means such as node sales, crowdfunding platforms, and liquidity pools owned by the protocol.

The "Public Blockchain War" of DePIN accelerated, with Solana and Base capturing market share from other Layer 1 blockchains.
With the support of interoperability solutions like Wormhole and Layer Zero, many DePIN projects embraced multichain approaches to expand their user base, leading to liquidity fragmentation.

Solana led in network infrastructure, while Base held an edge in consumer and market adoption.
Solana's focus on low latency culture attracted innovators in the infrastructure layer, while Coinbase's brand and retail distribution channels drew founders with a consumer focus to join Base.

Layer 1 blockchains specifically designed for DePIN were constructing their native on-chain ecosystems.
The most mature DePIN Layer 1 ecosystem, IoTeX, saw over a 10x growth in on-chain transaction activity in Q4 2024, while two emerging contenders, Peaq and Minima, launched their mainnet tokens.

Some innovations such as Proof of Location and Proof of Roundtrip make the DePIN project more scalable.
The Witness Chain launched the first universal Proof of Location protocol on the testnet, securing over $14 billion ETH re-staked through Eigenlayer.

DePIN sensors are now cheaper, more diverse, and more powerful than ever.
Now, with a strategy to achieve over 10,000 active nodes, contract manufacturers are willing to collaborate with the founders to develop custom hardware.

Modularity is no longer a dream: the DePIN project is mutually supporting each other to scale faster.
A rebundling at both the hardware and software levels helps abstract complexity for users and achieve deep integration of the DePIN ecosystem.

The optimal hardware form factor is driving a "come for the tool, stay for the network" behavior.
When nodes provide both first-party utility to individual miners and third-party utility to other users on the network, network effects are maximized.

Local governments are seeking DePIN to address infrastructure challenges.
Public officials are leveraging DePIN to advance critical issues for voters and win elections, from ensuring Tanzania's AI sovereignty to narrowing Mexico's digital divide.

By 2024, the world realizes the immense demand for AI on digital goods.
With a few tech giants vying for control of vital AI resources, DePIN is the world's only hope for other regions to have a stake in this competition.

If you were early confident in AI, on-chain smart beings are the most worthwhile area to bet on.
Unlike the public stock market's focus on limiting AI growth potential resources, the demand for AI tokens in 2024 has overshadowed the demand for DePIN tokens.

The most challenging issue in AI is attribution: which outcomes are worth paying for?
How can "GPU-starved" developers (those renting AI infrastructure) know that a model is indeed running and not a cheaper, slower, or biased one?

In 2024, Bittensor made a breakthrough, earning the title of decentralized AI king.
While its token price is volatile, the influx of world-class AI and crypto talent into the Bittensor ecosystem is only increasing.

Products powered by Bittensor include:

Autonomous agents seem to be on the verge of a Cambrian explosion.
The early growth of agents resembles the rise of DeFi and NFTs in 2020-2021; if this trend continues, we may see agent monthly transaction volumes surpassing $5 billion in the first half of 2025.

Agents (robots) are already the most active users on public chains.
Crypto users, after years of battling sandwich/MEV bots for transaction execution and sniper bots for NFT minting, naturally grasp the potential of on-chain agents.

Overlooked by AI researchers, agents exhibit viral growth in the real world.
By the fourth quarter of 2024, over 13,000 agents issued tokens on the Virtuals platform, most of which are simple chatbots connected to social media accounts for user interaction.

The most interesting agents are trading in new markets for information, capital, and attention.
Agents act on information at speeds orders of magnitude faster than human traders, a capability that can bring liquidity to originally non-existent long-tail markets.

Two key challenges faced by intelligent beings: how do they interact with the world and with each other?

Intelligent beings are the enterprises of the 21st century, rapidly running through processes that would have taken decades to complete in just a few months.

III. Industry Deep Dive
Wireless Space
In 2024, adversaries exposed the vulnerability of our telecommunications and network infrastructure.
2024 marked the most severe year on record for cyberattacks, interruptions, and fraud against the telecommunications infrastructure, with hackers, criminals, and dictators leveraging AI-driven deepfake technology to exacerbate the situation.

Helium
Consumers were ready to embrace the new: 2024 was the breakthrough year from 0 to 1 for Helium Mobile.
Helium added over 100,000 direct subscribers and 300,000 indirect users this year, driving its annualized on-chain net revenue into seven figures across its two distinct lines of business.

Helium achieved what few communities in the crypto space have been able to do: steadfastly focus on core matters.
Helium made tough decisions, ending its CBRS and multi-token experiments, ultimately paving the way for rapid acceleration of its cellular Wi-Fi offload business.

In a few more years of growth, Helium will surpass traditional Mobile Virtual Network Operators (MVNOs) in scale and profitability.
Helium Mobile is the first Mobile Hybrid Network Operator (MHNO) with a growing user base and globally owned and operated network infrastructure by the community.

The market is either pricing in Helium's future profitability or pricing in its growth... but not both.
Helium's growth rate is an order of magnitude faster than traditional telcos, and its community-based deployment model means it can sustain this growth rate for decades to come.

Based on the growth rate in Q4 2024, Helium investors are betting on its user base reaching 500,000 in a 5-year expected growth.
For those investors who believe that user growth will reaccelerate to Q2 2024 levels, the HNT (Helium Token) calculated at the current price over a 5-year span is akin to a Mobile Virtual Network Operator (MVNO), but its essence is that of a Mobile Hybrid Network Operator (MHNO).

Dawn
Dawn is taking a solar-like approach to enter the over $1 trillion home internet market.
DAWN's testnet covers over 10 data centers in the U.S. and 1.5 million homes, providing high-speed wireless internet and will expand to Africa and Latin America by 2025.

WiFi Map
WiFi Map has expanded from free Wi-Fi and eSIM to a full-stack map of public facilities.
With a community of over 80,000 monthly active contributors, WiFi Map has started crowdsourcing maps of global public toilets, water fountains, landmarks, and other facilities.

Some hardware-based DeWi projects focus on Neutral Host CBRS and/or Wi-Fi bands.
CBRS is an emerging wireless standard that requires high capital expenditure in high-traffic areas ($0.50/GB), while Wi-Fi bands, although ubiquitous, are challenging to monetize ($0.05/GB).

Software-driven DeWi approaches can achieve scale faster than physical devices.
Software-based DePIN projects often have lower profit margins than their hardware-based peers but can scale more quickly with less capital investment.

Energy Sector
Distributed energy is one of the key coordination challenges humanity urgently needs to address.
If the root issues within the grid are not addressed, per capita energy consumption will plateau, hindering technological and economic progress.

Daylight
Daylight has created a decentralized energy flywheel through a decentralized incentive mechanism.
Daylight expands distributed energy by incentivizing and coordinating the entire energy value chain, from installation to financing to coordination.

GRID is the first energy-supporting currency that touches every part of the energy value chain.
GRID is the settlement and consensus layer of a physical and financial distributed energy marketplace, underpinned by a staking and burning mechanism to support a currency targeting a $1 trillion Total Addressable Market (TAM) in the United States annually.

Glow
Glow rapidly and efficiently incentivizes the development of new solar farms.
Glow leverages carbon credits and other subsidies to expedite the deployment of solar farms that are on the cusp of profitability.

Glow showed remarkable growth in 2024... even surpassing Bitcoin's growth rate in the early stages.

The Energy DePIN project can generate significant on-chain revenue relative to its user base.
Given the nature of renewable energy assets, participants in the Energy DePIN project can make meaningful on-chain contributions from day one (over $20,000 per household).

Other DeGEN projects focus on markets outside the U.S., where solar and peer-to-peer energy markets are more established.
DeGEN (Decentralized Energy Network) is another term for DePIN projects that incentivize renewable energy generation and/or storage construction.

DeGEN even coordinates electric vehicles (i.e., vehicle-to-grid) through an on-chain incentive mechanism.
Users are hoping to be able to use electric vehicle charging stations continuously, reliably, and transparently before giving up their gasoline cars... However, so far the shareholders of Web2 electric vehicle charging stations have suffered losses.

Computing Field
Computing is the most mature, valuable, and competitive category within DePIN.
In the private market, funding for GPU-focused DePIN projects is twice that of their storage-focused peers, and in the liquidity markets, their valuation is also twice that of storage networks.

The GPU network enjoys a premium due to its structurally high utilization.
Unlike storage and general-purpose computing, the strong demand from developers for accelerated computing means that most of the time, miners in GPU DePIN projects are processing actual workloads.

Paradoxically, the fastest-growing GPU DePIN projects are also the cheapest.
Among the three decentralized GPU networks with on-chain revenue, Akash is not only the fastest-growing in revenue multiples but also the lowest valued network.

Content Delivery Networks (CDN) are the new trend: we expect over 20 decentralized CDN projects to launch by 2025.
CDN projects compete with each other to attract edge computing and bandwidth capacity to serve latency-sensitive applications (such as content streaming, data scraping, and spatial computing).

The battle for Content Delivery Network (CDN) capacity is intense and already in full swing.
In 2024, browser extensions, driven by referral programs and points/airdrop schemes, were the largest channel for DePIN node growth, with over 15 projects launching browser extensions.

The progress in privacy computing has made DePIN applications that were impossible in Web2 become a reality.
Although scalability bottlenecks still exist in the short term, privacy-focused technologies like zkTLS, Multi-Party Computation (MPC), and Fully Homomorphic Encryption (FHE) will undoubtedly power the next generation of breakthrough DePIN applications.

Sensor
The DePIN project has a unique advantage in large-scale data collection: serving as the eyes and ears of artificial intelligence.
As the benefits of scale in computation begin to plateau, artificial intelligence researchers are shifting their focus to the data bottleneck to drive continued model performance improvements.

The Sensor DePIN project generated $1.7 million in revenue in 2024 (a 500% year-over-year increase) and saw significant growth in the fourth quarter.
However, revenue growth does not necessarily translate to a higher token price, as token distributions to investors of Hivemapper and Geodnet began unlocking in 2024.

Building a sensor network is no easy task: the data stack is deep.
Investors underestimated the difficulty of constructing a global, decentralized real-time data collection network, but also underestimated its defensibility.

The camera is the most powerful, most versatile sensor... but also the most complex.
Cameras are the sensor kings: they play a critical role in many emerging applications such as robotics, artificial intelligence, autonomous vehicles, and AR/VR.

Augmented Reality/Virtual Reality (AR/VR) DePIN project is creating 3D spatial maps for robots, agents, and humans to enable collaboration.
When users request artificial intelligence to perform tasks for them in the "real-world," AI needs to understand the surrounding environment and its own position within it: spatial intelligence.

Spatial computing is poised to be the breakthrough trend for DePIN in 2025.
The fusion of consumer-grade AR/VR hardware, powerful AI models for 3D asset creation, and on-chain cryptographic incentives will drive its explosive growth in 2025.

There is a natural synergy between sensors, spatial perception, and artificial intelligence in the DePIN project.
We expect to see more DePIN collaborations and native integrations in 2025, connecting the three layers of the spatial intelligence stack.

The use case for DePIN projects is narrower than a camera and requires trade-offs in more dimensions.
The positioning networks can bring trillions of dollars in downstream value to customers, but they fiercely compete with each other and with visual positioning systems.

Sensor-based DePIN projects are tracking real-time conditions across various layers of the Earth.
Real-time environmental data, once only accessible to governments, the military, and hedge funds, is now being released by open, verifiable sensor networks.

Back on Earth, DePIN wearable devices are enabling health-focused communities to emerge on-chain.
As healthcare becomes highly personalized, data from verifiable sensors is becoming a cornerstone in leveraging artificial intelligence to disrupt the healthcare and health insurance industries.

Smartphones provide a wealth of health data, and user onboarding is less frictional than hardware.
DePIN projects draw inspiration from practical fitness apps with mature product-market fit and enhance user engagement by adding token incentives.

Identity
Identity authentication is at the core of the most promising use cases for cryptocurrency.
The growth of India Stack demonstrates that a trusted, neutral digital identity layer is a prerequisite for the widespread adoption of digital payments and other real-world applications.

This cycle's "Samcoin" Worldcoin is an undisputed leader in the verifiable human identity space.
Despite being banned in several major countries, World (formerly Worldcoin) amassed over 20 million verified identities and had a fully diluted valuation of over $200 billion within its first 18 months.

Worldcoin's success has driven innovation in the competitive proof-of-personhood protocol.
The proof-of-personhood solutions compete along two sets of overlapping trade-offs: scan accuracy versus cost, and identifier persistence versus privacy.

Anymal
Humans are not the only group needing a digital identity: Anymal tracks over 1.5 million pets on-chain.
By collaborating directly with animal shelters and rescue organizations, Petastic (the first application on the Anymal protocol) had established digital identities for millions of pets before its public launch.

Dimo
Dimo's decentralized automotive ecosystem connected 135,000 cars with over 100 developers.
By the year 2024, Dimo's ecosystem saw significant growth in the supply side scale and developer activity, while its on-chain revenue remained relatively stable, at around $10,000 in Annual Recurring Revenue (ARR) by year-end.

Blackbird
The decentralized loyalty and rewards network creates value through "vertical identity."
Co-founded by Resy's Ben Leventhal, Blackbird raised $35 million from a16z, Multicoin, and USV, and within the first nine months, saw users check in at partner restaurants over 75,000 times.

Logistics DePIN
The Logistics DePIN project involves moving personnel and/or items from one location to another.
Logistics is the newest category in DePIN, with entrepreneurs experimenting with on-chain incentive mechanisms in every corner of the over $5 trillion global logistics industry.

Logistics and finance have become intertwined: DePIN further catalyzes financialization.
Over the past decade, digitization has propelled the value uplift of the logistics supply chain from infrastructure to capital, as software platforms embed native financial products.

The Logistics DePIN project uses open hardware and software to more effectively track shipping than Web2.
The DePIN project leverages encrypted verification data from physical sensors and third-party software platforms, using on-chain capital to provide insurance for real-world activities.

The Tri-Border Network represents the logistics sector's largest and most defensive opportunity.
Tri-Border Networks often dominate in the world's largest markets, where on-chain capital can be used to provide better financing for kickstarting market activities.

Nosh
Nosh's decentralized food delivery network puts local communities at the forefront.
By empowering local restaurants to onboard their own drivers, Nosh has the potential to increase the profit margin of the food delivery business from $0.50 per order to $5.00.

Nosh is LOCAL-driven, the first fully commodified DePIN consensus protocol.
Similar to Google's PageRank algorithm, LOCAL is agnostic to the nature of economic activities on the protocol, thus ultimately extending to every local service offered.

3DOS
3DOS is constructing the missing pillar of e-commerce: on-demand manufacturing.
3DOS utilizes the idle capacity of a network of over 75,000 connected 3D printers, enabling any creator, brand, or enterprise to sell custom physical products to their audience.

The future of e-commerce lies in highly personalized products achieved through 3D printing.
3D printers have seen an order of magnitude improvement in cost, speed, and quality, now capable of on-demand producing high-quality customized consumer and industrial goods.

Heale
Heale's logistics network connects the highly fragmented freight industry.
The total annual revenue of the U.S. freight industry is $1 trillion, creating a significant demand for verifiable data that can make aggregation and settlement processes more efficient.

Dtravel
Dtravel is facilitating short-term rentals among strangers worldwide.
Dtravel's tokenized protocol enables hosts to have end-to-end control over their listings, regardless of which platform a consumer uses for booking.

Teleport
Teleport is starting to disrupt the ride-hailing industry from Austin, Texas.
Due to ride-hailing platforms like Uber taking up to 45% of the fare, passengers and drivers alike are eager for a ride-hailing network that prioritizes their interests.

There are still several undeveloped billion-dollar DePIN opportunities in the logistics sector.
Drawing inspiration from Web2 startups, there is a demand for a new type of logistics network driven by novel use cases, such as luggage storage and short-term staffing.

DePIN is an inevitable global movement.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.
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Key Market Intelligence on May 14th, how much did you miss out on?
1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens
2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours
3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH
4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join
5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15
Source: Overheard on CT (tg: @overheardonct), Kaito
PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.
COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.
XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.
DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.
1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"
Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》
LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?May 14 On-chain Fund Flow
Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?
Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?
The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).
A ludicrous and absurd Solana meme that some actually buy into.
GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.
It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.
In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.
GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.
GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.
The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.
While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.
GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.
GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.
The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.
As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.
Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.
Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.
Community members speculate that the meteoric rise of GOONC may be the "last hurrah".
After Surging 40%, Has Ethereum Price Peaked Upon Exiting the Craze?
Whether you are an insider or an outsider, these days you must be familiar with the news about Ethereum. The reason is simple, causing Ethereum enthusiasts to sigh with emotion and almost throwing off-guard those who defend Ethereum, Ethereum, with a "3-day surge of 40%," climbed to the top of the Douyin Hot List.
As we all know, Ethereum launched the Pectra upgrade on May 7th. This most significant network upgrade since early 2024 integrates the Prague execution layer hard fork and the Electra consensus layer upgrade, significantly improving Ethereum's performance through 11 improvement proposals. The account abstraction feature (EIP-7702) allows users to flexibly manage wallets through social media accounts or multi-signature schemes, reducing the user threshold, attracting more users and developers. The staking mechanism optimization increases the validator ETH cap from 32ETH to 2048ETH and introduces a flexible withdrawal method, making it easier for institutions and individuals to participate in network security, enhancing the market's confidence in Ethereum's long-term value.
At the same time, Pectra optimized the interaction efficiency of Layer 2 networks such as Arbitrum and Optimism, making transactions faster and cheaper, leading to a surge in on-chain activity. As a crucial step for Ethereum's transition from "2G" to "5G," the Pectra upgrade not only enhances network vitality but also "recharges confidence" in the market, directly driving the price increase.
Related Reading: "Ethereum Skyrockets 22% in One Day, E Enthusiasts Rejoice"
It's not just Ethereum itself, as Wall Street also brought important bullish news.
The world's largest asset management company, BlackRock, proposed to the SEC allowing Ethereum ETFs for staking. This proposal is expected to elevate Ethereum ETFs from a mere investment tool to a bond-like "interest-bearing asset," bringing investors both capital appreciation and passive income, igniting market optimism about Ethereum's future potential.
Specifically, BlackRock has proposed to amend its S-1 filing to allow investors to create and redeem ETF shares directly with Ethereum instead of the U.S. dollar (i.e., in-kind redemption). This move, combined with its $2.9 billion BUIDL Fund launched in March 2024, aims to deepen the integration of traditional finance with blockchain. The BUIDL Fund is a tokenized fund operating on the Ethereum network, investing in traditional assets such as U.S. Treasury bonds. This setup is highly attractive to institutional investors, as they can not only benefit from Ethereum's price appreciation but also earn stable cash flow through staking.
Robert Mitchnick, BlackRock's Head of Digital Assets, stated in a CNBC interview in March 2025 that the addition of staking functionality will significantly enhance the appeal of the Ethereum ETF. He admitted that when the Ethereum spot ETF was launched in July 2024 without staking functionality, the market demand was lackluster, and staking could be the key to reversing this trend.
Meanwhile, the SEC's shifting stance on cryptocurrency regulation has also fueled this upward trend. During the tenure of the previous SEC chairman, the regulatory approach was tough, and staking was strictly viewed through the Howey test as a potential unregistered security. Therefore, when approving the Ethereum spot ETF in May 2024, staking functionality was explicitly prohibited.
However, with Trump back in the White House and Paul Atkins taking over the SEC, there has been a noticeable relaxation in crypto regulation. Apart from BlackRock, ETF issuers such as Invesco Galaxy, VanEck, WisdomTree, and 21Shares have also submitted applications for similar staking and in-kind redemption.
Related reading: "New Chairman Takes Office, SEC Transforms into 'Crypto Daddy' Within 48 Hours"
If staking ETFs are approved, the benefits are likely to go beyond price appreciation. The introduction of staking functionality could redefine the role of crypto assets, making them more similar to traditional financial products that provide returns and value appreciation, thereby driving Ethereum closer to mainstream finance.
Currently, the SEC still needs to address several decisions related to crypto ETFs, including whether to approve ETFs for Solana, XRP, Litecoin, and even Dogecoin. With the calls for an "altcoin season" growing louder, Ethereum's strong performance may just be the beginning of a larger crypto market frenzy.
In addition, the Trump family-related DeFi project WLFI is also bullish on this wave of rise, with frequent on-chain activities. According to on-chain data analyst @ai_9684xtpa's monitoring, a WLFI-related address is currently borrowing coins to go long on ETH, borrowing 4 million U from Aave to buy 1590 ETH at an average price of $2515 per ETH.
For this epic surge of Ethereum after half a year of silence, the community has indeed gained more confidence and hope, which has also led to a revival of the entire altcoin market. However, amidst the joy, there are also voices of pessimism. Below is a summary conducted by BlockBeats based on community discussions.
The optimists point out that the current market structure is similar to the eve of the bull markets in 2016 and 2020, predicting a life-changing surge in the next 3-6 months, where some altcoins may even achieve astonishing single-day gains of up to 40%.
@liuwei16602825 stated that this surge signifies the return of the bull market as a sure thing. There is no need to worry about a pullback. The driving force behind the surge uses a high-cost isolated operation, fearing a drop more than any retail investor and will definitely do everything to support the price.
Related Reading: "Ethereum Leads the Surge Triggering the 'Altcoin Season' Speculation, How Do Traders View the Future Market?"
The bears mainly believe that this surge is different from the bull market of 2021, as the current market lacks the confidence of large-scale retail investors entering and holding positions for the long term, with funds rotating too quickly.
@market_beggar observed that a Bitfinex E/B whale has started to close positions and believes that if this whale maintains its high-speed position-closing operation for the next few days, it can be inferred that the whale no longer sees the upside potential of ETH, preparing to take profits and exit. The closing time will be a key focus going forward.
@FLS_OTC stated that there are still many uncertainties at the macro level, and the liquidity cannot support a major bull market. At this stage, it is a "last hurrah," not a complete reversal, and will continue to remain in a short position.
@off_thetarget believes that after ETH transitioned from POW to POS, it lost the "gold standard" of mining machine power cost support. The staking economic model led to a breakdown in value anchoring. Additionally, the L2 ecosystem (such as Starknet, zkSync, etc.) suffered from liquidity fragmentation, failing to establish an effective capital inflow mechanism, causing the collapse of the split disc pattern. Furthermore, the ETH community's excessive pursuit of technical narratives divorced from real-world needs resulted in a weak ecosystem growth. Therefore, he believes that ETH's intrinsic value system has crumbled, and the price is bound to plummet to the 800-1200 range, with a decisive short position at 1800.
@Airdrop_Guard, based on the core logic of the "High Probability Trading Strategy," where three sets of underlying logic different trading systems (such as volume depletion, price supply-demand, long/short position funding rate, etc.) simultaneously issue a short signal at the same point (2580), creating a high-probability trading opportunity. He emphasizes that these systems must be based on different algorithms and logics (rather than mere technical indicator overlays). The current ETH trend aligns with the short conditions in multiple independent dimensions of his trading system, hence the decision to short.
Overall, Bitcoin still maintains over 54% market dominance, and institutional funds' continued preference for it may limit the altcoin's upward potential. The market's future direction will depend on multiple factors, such as Bitcoin's price trend, global macroeconomic conditions, and whether funds can effectively rotate from Bitcoin to the altcoin sector.
Although Ethereum's recent leadership in the market has brought about optimistic sentiment, investors still need to remain rational as different sectors of altcoins are likely to show divergence in trends. Whether this round of Ethereum's rise will usher in a true altcoin frenzy may require more time and conducive conditions.
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$COIN Joins S&P 500, but Coinbase Isn't Celebrating
On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.
On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.
Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.
In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.
Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.
Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.
According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.
This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.
Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.
In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.
According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.
However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.
The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.
On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.
With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.
In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.
Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.
Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.
In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.
Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.
Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.
Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.
In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.
Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.
Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.
Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.
Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.
Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.
With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.
However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.
In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.
The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.