Arthur Hayes: What Does the Soaring Popularity of Political Memes Mean for Crypto?

By: blockbeats|2025/02/14 03:30:02
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Original Article Title: Zero Knowledge Proof
Original Article Author: Arthur Hayes, Founder of BitMEX
Original Article Translation: 0xjs, Golden Finance

Over the past century, with the advancement of communication technology, the essential skills for politicians to attract the public have also evolved. To illustrate my point, I would like to quickly review the history of U.S. presidents, focusing on key advances in communication technology.

Radio

In the 1920s, the hottest tech stock was RCA, the dominant consumer radio manufacturer of the time. RCA's price-to-earnings ratio reached a historical high of 73 before the crash, never to recover. This is an important point to remember about tech stocks... this time is no different. During World War I, the radio emerged as a military technology and post-war, led by the U.S., the radio was commercialized. By 1940, almost 80% of American households had radios. War-time President Franklin D. Roosevelt was known for his fireside radio chats, where he spoke to the American public, instilling in them the wartime propaganda necessary at the time to unite society, sacrifice blood and treasure to fight against the Germans and Japanese. To succeed, later politicians had to have a presence on the airwaves.

Television

In the 1960s, television became a staple consumer product in America, with 90% of households owning a TV. This was the first time the nation could watch the ruling class's propaganda together. The political watershed moment for television as a potent political advertising tool was the 1960 September presidential debate between John F. Kennedy and Richard Nixon.

Nixon was the favored candidate to win as he was the more experienced politician. People were familiar with his voice but not his face. Kennedy, on the other hand, was a young man, polite, and lacked experience. However, the televised debate showed the American people an old, tired-looking Nixon and a young, energetic Kennedy. Nixon's poor television performance turned the tide, and Kennedy won the election. From then on, a composed television performance became a necessary requirement to win high office.

Internet / Social Media

Politicians took some time to truly harness social media, which arose from the personal computer and internet revolution. However, by 2016, this political force had surfaced. To understand the amount of political television and radio advertising purchased in a presidential election year, let's look at this statistic: In the 2012 U.S. presidential election, Barack Obama and Mitt Romney spent approximately $2.6 billion on TV and radio ads.

The rise of Donald Trump began almost as a joke. He joined the race for the Republican Party's 2016 presidential nominee. No one thought he could succeed, and Trump had no intention of spending a significant amount of money on television and radio ads, then subjecting himself to political hits. He was seen as a troublemaker within the party, so he wouldn't get a large amount of donations. However, even though Trump lacked a large campaign fund to splurge on TV and radio ads, he did understand how new technology was changing the media landscape.

Pew Media estimated that in 2016, 68% of adults had a Facebook account. At that time, it wasn't common to micro-target audiences based on social media activity for political gain. The Trump team seized this gold mine, cheaply targeting potential supporters and delivering political ads to them at a much lower cost than through TV or radio. Additionally, Trump utilized Twitter (now known as X) to communicate directly with people in real-time. It was raw, unfiltered, and chaotic. But it was humanizing, capturing the attention of both supporters and opponents. Attention is always a valuable commodity, and Trump used social media to attract more attention at a much lower cost than any other politician, ultimately winning the presidency.

Podcasts

Global political figures saw the success of social media in shaping public opinion and altered their communication strategies. During the COVID-19 pandemic, the full impact of social media in spreading political propaganda was demonstrated. Governments worldwide required major tech social media platforms to spread lies about COVID and vaccines globally while suppressing any dissenting views from the official narrative. Content that was canceled and de-platformed turned to survival and growth on the internet through private podcasts.

By 2024, many were getting their news and forming their political views by listening to their favorite podcast hosts. Joe Rogan is the most successful podcaster in U.S. history to date. He recently signed a multi-million-dollar deal with Spotify worth $250 million. Rogan influenced public opinion in the recent U.S. presidential election, especially among undecided voters. Trump appeared on Rogan's show, but Harris did not. Trump appeared on numerous podcasts that attracted his supporters. Harris continued through established TV and radio shows, supplemented by outdated ads on social media platforms. Trump defeated Harris by once again leveraging advancements in communication technology to connect more directly with voters.

What have we learned?

With technological advancements, information can be disseminated faster and cheaper to a larger audience, and the connection between politicians and the people they govern has become more direct. As rulers become increasingly humanized, they must adapt to how they communicate their agenda to the people. Humanization isn't always favorable to politicians, as the public quickly realizes they are as stupid as fools.

TRUMP

Trump is the first politician to officially launch his own Memecoin, making him one of the three most influential politicians globally (alongside the leaders of China and Russia, who are equally matched or close to him). Trump ushered in a new era of political Memecoins.

I believe political Meme coins will achieve the following:

· Provide a real-time global opinion poll about politicians

· Increase political movement participation and influence almost at no cost

· Onboard billions of people into Web3

Let's delve deeper into this.

Common Sense Game

Political popularity is a game of common sense. Everyone believes that what others believe can influence our perception of politicians more than what we believe ourselves. This leads to information asymmetry because publicly we believe one thing, while privately we believe another. Thus, we feed pollsters garbage information about our true views. This puts politicians in a bind as they want real-time insights into our true private views. However, if publicly supporting an unpopular politician is socially acceptable, it also allows unpopular politicians to pretend to be popular. In summary, both the government and the governed have imperfect information, leading to policy failures.

Political Memecoin provides a zero-knowledge proof of political popularity. Specifically, as an individual, you can now privately support politicians by buying their Memecoin, which your friends abhor, without facing any social stigma. Hence, politicians can understand the public's true opinions. Finally, those who just want to go with the flow can support politicians as their Memecoin price rises, giving them confidence in backing the side everyone knows everyone knows will win.

The rise of Polymarket exemplifies this phenomenon, as Polymarket is a decentralized exchange that allows betting with cryptocurrency on political outcomes. Polymarket rose to fame for its 2024 Trump vs. Harris election prediction market, which dynamically shows the global community's perception of who is more likely to become the next U.S. president. Anyone with an internet connection and cryptocurrency can bet on the outcome, enabling participants from around the world to speculate.

Polymarket came under attack in the U.S. because their market indicated that the Democratic candidate, establishment favorite Harris, would lose. The Democrats tried to deceive the public into believing Joe Biden is not a lunatic and Harris is very popular. But that was not the case, as the mainstream media continued with this ruse until Biden self-destructed in the debate with Trump, and Harris lost the election. However, despite the establishment media and big tech platforms lying to the public, Polymarket clearly indicated that Trump was the most likely to win. The establishment was furious as the public had a true gauge of the elections, to the point where the CEO of Polymarket faced intense backlash.

In other parts of the world, authorities may proactively ban Polymarket to prevent unfiltered real-time sentiment from being expressed. France has banned Polymarket. Why would France care about a political prediction market in a non-election year? President Macron is very unpopular, but he won't allow new elections until necessary in 2027. If there were a real-time market showing Marine Le Pen as the likely winner of the 2027 French election, it wouldn't be good for him and his political allies. This could hasten the collapse of his globalist order in France. Hence, Polymarket must disappear.

If the goal is a globally accessible, easily understood, and impossible-to-ban popularity gauge, then trading political Memecoins on DEXes is the perfect tool.

Three Attributes of Political Meme Coins

Let's evaluate political Memecoins based on the three attributes required to create a global political pop market:

Globally Accessible:

A Memecoin is just a unique public address that issues a set amount of tokens residing on a public blockchain. The DEX itself is a piece of code executed on the public blockchain where you can trade those tokens. The most popular trading pair is [Memecoin/USDe]. Thus, anyone with an internet-connected device can trade political Memecoins.

Easily Understood:

Do you like this politician and are willing to express support?

Do you believe others like this politician or will like this politician in the future?

Before you decide to buy a political Memecoin, you just need to answer these two questions.

People buy TRUMP because they want to be part of the Trump supporter community or believe that Trump's popularity will increase in the future.

That's it. No need to understand any fancy economic or financial theories. You don't need to know algebra, basic calculus, statistics, or probability theory. You just need to think and feel like a lively human. Hence, anyone can understand what gives political meme coins their value.

Impossible to Ban:

Memecoins are built on a public blockchain, and the existence of the public chain itself is due to miners or validators running specific software. At a high level, to destroy a public chain, you would need to remove all miners/validators and then shut down the internet.

With the current scale and penetration of public chains, it is impossible to remove all miners/validators. It's like playing whack-a-mole. Once an operator is removed from the network, the profit incentive will attract others to join.

Since modern society relies on internet-connected devices, governments cannot shut down the internet and survive as governing bodies in its current form.

Therefore, while governments can harshly criticize the negative impact of Memecoins from their perspective and selectively prosecute individuals and companies providing or engaging in Memecoin transactions, they can never completely eliminate Memecoins on a large scale. Attempting to do so would only make Memecoin transactions more popular.

What does Political Memecoin Tell Us About Politicians?

As participants vote with their wallets, Memecoin is the purest, most honest indicator of popularity. When people engage with pollsters or friends, they often lie about their true political views for fear of going against the mainstream. Memecoin transactions serve as a zero-knowledge proof of political popularity, where unless the trader exposes their own identity, no one knows who owns or trades what. Given true digital currency is at risk, if you hate Trump or believe his popularity won't rise, buying $TRUMP makes no sense. If that's your belief, you wouldn't buy it at all or would short $TRUMP/USDe perpetual contracts. That's why $TRUMP's price trajectory indicates his true global popularity.

Sense of belonging and greed are the two most powerful incentivizing factors in Memecoin transactions. Thus, I believe we can infer specific scenarios of politicians by examining their Memecoin charts. If a Memecoin's price rises, it means people are satisfied with current and anticipated policies; if it falls, it indicates dissatisfaction. With the surge in political Memecoin trading, we will be able to identify shifts in popularity directly based on discrete policy outcomes. Passed bills, wars waged, speeches made, etc., will immediately impact citizens, observable by looking at the post-event price performance of a specific political Memecoin.

Most politicians only want the public to know when others like them, rather than when others despise them. So, why would they launch their Memecoin? I believe, in so-called democratic nations, any politician formally endorsing their Memecoin would become a political necessity. To understand the reasons, let's discuss how to win elections.

Political Memecoin as a Campaign Tool

In order to win an election, a politician must get people to come out and vote. This is challenging because voters have so many other things to do. But if that politician has a Memecoin and you buy into it, then it is in your best interest to vote, as that is what will maintain its value. Thus, Memecoins are the best political engagement tool ever. They tie economic incentives directly to each voter's support, rather than just large campaign donors.

As long as a challenger supports a political Memecoin in some election, they have the upper hand. This is because they can provide a direct economic benefit for voting turnout without paying for it. Memecoins are the most effective form of political advertising as they can spread virally through digital word of mouth. Trump just succeeded with campaign finance reform, and I don't think he even realizes it.

To activate their supporters, challengers will engage in online events at zero cost. Trump won the 2024 election because he was willing to go on podcasts like Joe Rogan. The next major election cycle will be won and lost in X-spaces or Discord channels. The goal for politicians is to discuss their platforms and increase the number of Memecoin holders. Leveraging the internet and social media, one-to-many conversations are free; building a community is both difficult and time-consuming. However, when everyone can benefit economically from political success, building a fervent supporter base becomes much easier. This is far more effective than broadcast, TV, or internet advertising.

Many "old-school" politicians won't believe me. At least in the U.S., the 2026 election will see a plethora of new personal political brands created through Memecoin that will defeat the supposedly unbeatable incumbents. What if Elizabeth Warren, Nancy Pelosi, and Maxine Waters were defeated by newcomers from their own party thanks to political Memecoin?

While we still need to wait a few years before the political Memecoin earthquake shakes the foundation of American governance, its effects may soon be seen in Europe. Germany will hold a new election next week. The establishment is pulling out all the stops to prevent AfD (Alternative for Germany) from taking power. What if AfD creates a significant amount of political Memecoin for every candidate running? What if they become the largest party in Germany, garnering so much support that a government cannot be formed without their involvement?

I know time is short, but the time spent creating a political Memecoin is much less than the time spent being shut out of the Bundestag.

If the UK Conservative Party, after restructuring, does not want young girls to be lured by creepy old men, Keir Starmer will be forced to hold a new election, what would be the result? Can Reform UK launch a series of political Memecoins supported by its future MPs to reclaim the UK Parliament? I don't know, but Memecoin is the most popular way to spread mass wisdom, and Trump has just opened Pandora's box.

Campaign Finance Thought Experiment

For any reader with new ideas and a desire to serve society but an empty pocket, this article can serve as a blueprint to fund your budding political career.

Let's joke around. Imagine bankrupt Infowars host Alex Jones wanting to run for the New York State U.S. Senate seat in 2026, competing against the powerful incumbent Chuck Schumer. Alex obviously has no money and no reputation with big corporate donors. While people may agree with some of his views, no one is willing to bet on a loser in broad daylight.

Alex decides to raise funds for his campaign by issuing $JONES Memecoin. At the time of issuance, only 10% of the supply is in circulation, with 90% held by Alex's campaign organization, not locked. Experienced Memecoin traders might shout "RUG PULL" as the campaign holds a large amount of unlocked tokens. However, the campaign needs to raise funds by selling tokens.

Anyone buying $JONES implicitly understands that they are the exit liquidity for the campaign. The campaign must raise funds by selling Memecoin, so by buying $JONES at a higher price, buyers are effectively donating to Alex's campaign. However, the likelihood of Alex winning is that the price of $JONES will skyrocket.

$JONES holders will be incentivized to promote Alex's political agenda and how it will benefit the district to everyone. This will bring in more buyers, allowing the campaign to raise more funds by selling Memecoin, increasing Alex's chances of winning, thereby raising the price of $JONES, and so on. Additionally, schadenfreude may drive many buyers to purchase $JONES to support the establishment, as seeing Schumer lose to Alex Jones would be funny.

This is how a politically savvy disruptor knowledgeable in Web3 funds a campaign and creates a viral marketing machine.

Before discussing how Maelstrom will benefit from the future of Political Memecoin, I would like to address some of the negative sentiments surrounding this new asset class.

Arguments Against Political Memecoin and Their Rebuttals

Listening to cryptocurrency enthusiasts disdain Political Memecoin is quite amusing. I will systematically elucidate some of the main grievances and the reasons why I disagree.

Politicians Should Not Leverage Their Power for Personal Gain.

The simplest way to address this concern is to distribute 100% of the tokens at launch. Then, if politicians want to believe in themselves, they will enter the market at the same price as everyone else. If their popularity rises, they will profit individually, but I prefer this over accepting bribes and pseudo-bribes from wealthy corporations and individuals behind the scenes. If politicians can transparently earn more money simply by holding their Memecoin, they will do the right thing for the people rather than the wealthy, as popularity becomes extremely lucrative.

$TRUMP may look like a scammer because his family and close associates hold 80% of the supply. However, I do not believe it. Tokenomics are well-known. If you choose to buy it, you will buy with eyes wide open. This is much better than the Biden family lining their pockets through massive secret bribes from foreign businesses to this or that super-secret shell entity. Well, if the payee is not a crackhead, they will become super secret.

When $TRUMP dumps, it will crush retail holders and set the industry back many years.

Memecoin volatility is a feature, not a bug. Cryptocurrency is a free market, stocks are manipulated by central banks, commercial banks, and governments. Everyone knows this and knows the game is rigged. Remember GameStop? Cryptocurrency, for better or worse, is a globally competitive free market without a ruling authority. If people can now express their views on politicians through the financial market, that is progress. If politicians deceive their followers, they will be voted out.

Trump should focus on crafting regulations supportive of cryptocurrency, not Memecoin.

I believe Trump has inadvertently provided the people with a new weapon against political corruption. That's why the mainstream media is trying to cover up this phenomenon. They realize that improper dealings in election ads and campaign funds will come to a screeching halt. They also realize that political movements not allowed to win can now change the narrative by displaying the right Political Memecoin price.

A Memecoin, especially a political Memecoin, is useless; the industry should rebuild around 'real' tech.

Anyone saying this likely holds a bag of zombie cryptocurrencies in their portfolio. Or they are a project founder whose token price has been tanking. They see people expressing themselves through meme culture and are upset that they are not using their money to do something 'useful.' They only believe it's 'useful' if the plebs' money ends up in their pockets. Screw you and your crapcoin.

Political Memecoin as an Asset Class

Maelstrom can benefit from this movement in several ways.

L1 Blockchain

L1 blockchains benefit from Memecoin transactions as each transaction must pay gas in the native token. Obviously, Solana is the chain for most Memecoin transactions and the chain for $TRUMP. However, according to Moonshot data, 50% of wallets holding $TRUMP are new wallets on Solana with almost no funds in them. Therefore, Solana might not be the chain for most political Memecoin transactions.

You all know what I'm about to say. Remember, Maelstrom does not provide free service. We believe Aptos has the opportunity to dominate this market. It's all about speed and cost. Aptos has the fastest block times and lowest transaction fees of any L1. The way Aptos wins this market is through seamless integration with Web2 platforms that have the user base. Aptos is born out of Web2 giant Facebook, and its team is capable of executing such partnerships. Stay tuned!

Spot.dog

Jupiter and Raydium are the two most popular on-chain trading venues for Memecoins. Their tokens have performed very well, and the trading volume will continue to increase. However, the user experience is more suited for cryptocurrency native users. For those who just want to ape into their favorite politician's Memecoin, Spot.dog (Maelstrom's investment arm) offers a better, simpler Memecoin trading experience. With a large user base thanks to the partnership with Stocktwits, we believe this will become the preferred place for the average person to trade Memecoins.

Political Memecoin Derivatives

Options

The rise of Political Memecoins has created a demand for options trading. This is because certain discrete events (such as elections or votes on a specific bill) can cause significant fluctuations in the popularity and price of a particular Memecoin. The best way to express a bullish or bearish view on the outcome is through options, where you have the right but not the obligation to buy (call) or sell (put) at a predetermined strike price. Platforms like Derive (Maelstrom Investment Group) are well-suited to pioneer these markets.

On-Chain ETF

In the near future, as every global politician endorses their own Political Memecoin, traders will want to trade a basket of Memecoins associated with a specific party. Imagine being able to trade the popularity of the Democratic and Republican parties based on the vote prices of all elected House members. Or in a parliamentary system, you could trade the UK Labour Party against the Conservative Party. Maelstrom will certainly invest in a protocol that allows for easy creation, listing, trading, and redemption of these types of Political Memecoin ETFs.

Political Memecoins in Non-Western Countries

Will leaders of some non-Western countries launch their own Political Memecoins? Not now, but maybe in the future.

While enjoying the glory of the people through an objective lens is a great thing, there are downsides when your actions cause the price of a Memecoin to drop. Ultimately, every leader, whether elected through democratic means or not, will endorse their own Political Memecoin because when it comes to political popularity, people will no longer trust dishonest pollsters and the propaganda of the mainstream media machine. They will demand a Political Memecoin and will eventually issue one.

Political Memecoin as a Barometer

Narcissism is a key personality trait of successful politicians. They must have the confidence in their unique ability to plan a better future for everyone and constantly remind everyone how great they are. Therefore, I believe Trump checks the price of $TRUMP as often as he checks the S&P 500 level, meaning he is always checking.

$TRUMP has dropped about 80% from its peak, while Bitcoin has not yet recovered to $110,000 (the level it reached during the $TRUMP frenzy peak). I believe that if cryptocurrency sentiment improves, $TRUMP will lead Bitcoin. If politicians believe certain policies will have a positive impact on cryptocurrency, then $TRUMP will surge significantly before the bullish news is announced, and then Bitcoin will follow suit.

With other major fiat issuance centers reacting to Trump's macroeconomic and monetary policies, the U.S. is leading, with the rest of the world following closely behind. Therefore, I'm highlighting $TRUMP in my cryptocurrency watchlist. If I see it skyrocketing or plummeting, then I know something is up.

We have now entered a new phase of the crypto capital market. We will now have a wealth of forward-looking tools to trade on political factors that directly influence cryptocurrency price movements.

The game is on!

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$COIN Joins S&P 500, but Coinbase Isn't Celebrating

On May 13, S&P Dow Jones Indices announced that Coinbase would officially replace Discover Financial Services in the S&P 500 on May 19. While other companies like Block and MicroStrategy, closely tied to Bitcoin, were already part of the S&P 500, Coinbase became the first cryptocurrency exchange whose primary business is in the index. This also signifies that cryptocurrency is gradually moving from the fringes to the mainstream in the U.S.



On the day of the announcement, Coinbase's stock price surged by 23%, surpassing the $250 mark. However, just 3 days later, Coinbase was hit by two consecutive events: a hack where employees were bribed to steal customer data and a demand for a $20 million ransom, and an investigation by the U.S. Securities and Exchange Commission (SEC) into the authenticity of its claim of having over 100 million "verified users" in its securities filings and marketing materials. These two events acted as mini-bombs, and at the time of writing, Coinbase's stock had already dropped by over 7.3%.


Coincidentally, Discover Financial Services, being replaced by Coinbase, can also be considered the "Coinbase" of the previous payment era. Discover is a U.S.-based digital banking and payment services company headquartered in Illinois, founded in 1960. Its payment network, Discover Network, is the fourth largest payment network apart from Visa, Mastercard, and American Express.


In April, after the approval of the acquisition of Discover by the sixth-largest U.S. bank, Capital One, this well-established digital banking company of over 60 years smoothly handed over its S&P 500 "seat" to this emerging cryptocurrency "bank." This unexpected coincidence also portrayed the handover between the new and old eras in Coinbase's entry into the S&P 500, resembling a relay race scene. However, this relay baton also brought Coinbase's accumulated "external troubles and internal strife" to a tipping point.


Side Effects of ETFs


Over the past decade, cryptocurrency exchanges have been the most stable "profit machines." They play a role in providing liquidity to the entire industry and rely on trading fees to sustain their operations. However, with the comprehensive rollout of ETF products in the U.S. market, this profit model is facing unprecedented challenges. As the leader in the "American stack," with over 80% of its business coming from the U.S., Coinbase is most affected by this.



Starting from the approval of Bitcoin and Ethereum spot ETFs, traditional financial capital has significantly onboarded users and funds that originally belonged to exchanges in a more cost-effective, compliant, and transparent manner. The transaction fee revenue of cryptocurrency exchanges has started to decline, and this trend may further intensify in the coming months.


According to Coinbase's 2024 Q4 financial report, the platform's total trading revenue was $417 million, a 45% year-on-year decrease. The contribution of BTC and ETH's trading revenue dropped from 65% in the same period last year to less than 50%.


This decline is not a result of a decrease in market enthusiasm. In fact, since the approval of the Bitcoin ETF in January 2024, the inflow of BTC into the U.S. market has continued to reach new highs, with asset management giants like BlackRock and Fidelity rapidly expanding their management scale. Data shows that BlackRock's iShares Bitcoin ETF (IBIT) alone has surpassed $17 billion in assets under management. As of mid-May 2025, the cumulative net inflow of 11 major institutional Bitcoin spot ETFs on the market has exceeded $41.5 billion, with a total net asset value of $1214.69 billion, accounting for approximately 5.91% of the total Bitcoin market capitalization.


Chart showing the trend of net outflows for Grayscale among the 11 institutions


Institutional investors and some retail investors are shifting towards ETF products, partly due to compliance and tax considerations. On one hand, ETFs have much lower trading costs compared to cryptocurrency exchanges. While Coinbase's spot trading fee rate varies annually in a tiered manner but averages around 1.49%, for example, the management fee for IBIT ETF is only 0.25%, and the majority of ETF institution fees fluctuate around 0.15% to 0.25%.



In other words, the more rational users are, the more likely they are to move from exchanges to ETF products, especially for investors aiming for long-term holdings.


According to multiple sources, several institutions, including VanEck and Grayscale, have submitted applications to the SEC for a Solana (SOL) ETF, with some institutions also planning to submit an XRP ETF proposal. Once approved, this may trigger a new round of fund migration. According to a report submitted by Coinbase to the SEC, as of April, the platform's trading revenue from XRP and Solana accounted for 18% and 10%, nearly one-third of the platform's fee revenue.



However, the Bitcoin and Ethereum ETFs passed in 2024 also reduced the fees for these two tokens on Coinbase from 30% and 15% to 26% and 10%, respectively. If the SOL and XRP ETFs are approved, it will further undermine the core fee revenue of exchanges like Coinbase.


The expansion of ETF products is gradually weakening the financial intermediary status of cryptocurrency exchanges. From their original roles as matchmakers and clearers to now gradually becoming mere "on-ramps and off-ramps" for funds, exchanges are seeing their marginal value squeezed by ETFs.


Robinhood Takes a Stand, Traditional Brokerages Join the Fray


On May 12, 2025, SEC Chairman Paul S. Atkins gave a keynote speech at the Tokenization and Cryptocurrency Working Group roundtable. The theme of his speech revolved around "It is a new day at the SEC," where he indicated that the SEC would not approach enforcement and regulation the same way as before but would instead pave the way for cryptocurrency assets in the U.S. market.



With signs of cryptocurrency compliance such as the SEC's "NEW DAY" declaration, an increasing number of traditional brokerages are attempting to enter the cryptocurrency industry. One of the most representative cases is the well-known U.S. brokerage Robinhood, which began expanding its crypto business in 2018. By the time of its IPO in 2021, Robinhood's crypto business revenue accounted for over 50% of the company, with a significant boost from the Dogecoin "moonshot" promoted by Musk.


In Q1 2025 earnings report, Robinhood showcased strong growth, especially in revenue from cryptocurrency and options trading. Fueled by Trump's Memecoin, cryptocurrency-related revenue reached $250 million, nearly doubling year-over-year. Consequently, Robinhood Gold subscription users reached 3.5 million, a 90% increase from the previous year, with the rapid growth of Robinhood Gold providing the company with a stable source of income.



Meanwhile, RobinHood is actively pursuing acquisitions in the cryptocurrency space. In 2024, it announced a $2 billion acquisition of the long-standing European cryptocurrency exchange Bitstamp. Additionally, Canada's largest cryptocurrency CEX, WonderFi, which recently went public on the Toronto Stock Exchange, also announced its integration with RobinHood Crypto. After obtaining virtual asset licenses in the UK, Canada, Singapore, and other markets, RobinHood has taken a proactive approach in the compliant cryptocurrency trading market.



Furthermore, an increasing number of brokerage firms are exploring the same path. Futu Securities, Tiger Brokers, and others are also dipping their toes into cryptocurrency trading, with some having applied for or obtained the VA license from the Hong Kong SFC. Although their user bases are currently small, traditional brokerages have a natural advantage in user trust, regulatory licenses, and low fee structures. This could pose a threat to native cryptocurrency platforms in the future.



User Data Breach: Is Coinbase Still Secure?


In April 2025, security researchers discovered that some Coinbase user data was leaked on the dark web. While the platform initially responded by attributing it to a "technical misinformation," it still raised concerns among users regarding its security and privacy protection. Just two days before Dow Jones Indexes announced Coinbase's addition to the S&P 500 Index, on May 11, 2025, Coinbase received an email from an unknown threat actor claiming to have obtained customer account information and internal documents, demanding a $20 million ransom to keep the data private. Subsequent investigations confirmed the data breach.


Cybercriminals obtained the data by bribing overseas customer service agents and support staff, mainly in "non-U.S. regions such as India." These agents abused their access to Coinbase's internal customer support system and stole customer data. As early as February this year, blockchain detective ZachXBT revealed on X platform that between December 2024 and January 2025, Coinbase users lost over $65 million to social engineering scams, with the actual amount potentially higher.


Among the victims was a well-known figure, 67-year-old Ed Suman, an established artist in the art world for nearly two decades, having been involved in the creation of artworks such as Jeff Koons' "Balloon Dog" sculpture. Earlier this year, he fell victim to an impersonation scam involving fake Coinbase customer support, resulting in a loss of over $2 million in cryptocurrency. ZachXBT critiqued Coinbase for its inadequate handling of such scams, noting that other major exchanges have not faced similar issues and recommending Coinbase to enhance its security measures.


Amidst a series of ongoing social engineering incidents, although there has not been any impact on user assets at the technical level so far, it has raised concerns among many retail and institutional investors. Especially institutions holding massive assets on Coinbase. Just considering the U.S. BTC ETF institutions, as of mid-May 2025, they collectively hold nearly 840,000 BTC, and 75% of these are custodied by Coinbase. If we price BTC at $100,000, this amount reaches a staggering $63 billion, which is equivalent to the nominal GDP of two Iceland in the year 2024.


Visualization: ChatGPT, Source: Farside


In addition, Coinbase Custody also serves over 300 institutional clients, including hedge funds, family offices, pension funds, and endowments. As of the Q1 2025 financial report, Coinbase's total assets under management (including institutional and retail clients) reached $404 billion. The specific amount of institutional custodied assets was not explicitly disclosed in the latest report, but it should still be over 50% based on the Q4 2024 report.


Visualization: ChatGPT


Once this security barrier is breached, not only could the rate of user attrition far exceed expectations, but more importantly, institutional trust in it would undermine the foundation of its business. Therefore, after a hacking event, Coinbase's stock price plummeted significantly.


CEXs are All in Self-Rescue Mode


Facing a decline in spot trading fee revenue, Coinbase is also accelerating its transformation, attempting to find growth opportunities in derivatives and emerging assets. Coinbase acquired a stake in the options platform Deribit at the end of 2024 and announced the official launch of perpetual contract products in 2025. This acquisition fills in Coinbase's gap in options trading and its relatively small global market share.



Deribit has a strong presence in non-U.S. markets, especially in Asia and Europe. The acquisition has enabled Coinbase to gain a dominant position in bitcoin and ethereum options trading on Deribit, accounting for approximately 80% of the global options trading volume, with daily trading volume remaining above $2 billion.


Meanwhile, 80-90% of Deribit's customer base consists of institutional investors, with their professionalism and liquidity in the Bitcoin and Ethereum options market highly favored by institutions. Coinbase's compliance advantage, coupled with its already robust institutional ecosystem, makes it even more suitable. By using institutions as an entry point, it can face the squeeze from giants like Binance and OKX in the derivatives market.



Facing a similar dilemma is Kraken, which is attempting to replicate Binance Futures' model in non-U.S. markets. Since the derivatives market relies more on professional users, fee rates are relatively higher and stickiness is stronger, making it a significant source of revenue for exchanges. In the first half of 2025, Kraken completed the acquisition of TradeStation Crypto and a futures exchange, aiming to build a complete derivatives trading ecosystem to hedge the risk of declining spot transaction fee income.


With the surge of Memecoin in 2024, Binance, OKX, and various CEX platforms began massively listing small-market-cap, highly volatile tokens to activate active trading users. Due to the wealth effect and trading activity of Memecoins, Coinbase was also forced to join the battle, successively listing popular tokens from the Solana ecosystem such as BOOK OF MEME and Dogwifhat. Although these coins are controversial, they are frequently traded, with fee rates several times higher than mainstream coins, serving as a "blood-boosting" method for spot trading.


However, due to its status as a publicly traded company, this practice is a riskier endeavor for Coinbase. Even in the current crypto-friendly environment, the SEC is still investigating whether tokens like SOL, ADA, and SAND constitute securities.


In addition to the forced transformation strategies carried out by the aforementioned CEXs, they are also starting to lay out RWAs and the most talked-about stablecoin payment fields, such as the PYUSD launched through a collaboration between Coinbase and Paypal, Coinbase's support for the Euro stablecoin EURC by Circle that complies with EU MiCA regulatory requirements, or the USD1 launched through a collaboration between Binance and WIFL. In the increasingly crowded trading field, many CEXs have shifted their focus from just the trading market to the application field.


The golden age of transaction fees has quietly ended, and the second half of the crypto exchange platform game has silently begun.


Key Market Insights for May 16th, how much did you miss out on?

1. On-chain Flows: $111.3M inflow to Ethereum this week; $237.6M outflow from Berachain 2. Largest Price Swings: $ETHFI, $NEIRO 3. Top News: Data: Solana Network's revenue reached $7.9M on the 13th, surpassing the sum of all other L1 and L2 chains

MOG Coin Skyrockets as Elon Musk and Garry Tan Embrace "mog/acc" Identity

「mog/acc」 is rapidly sweeping through various figures, from Elon Musk to Garry Tan, boosting the project's visibility and ultimately driving up the price.

STARTUP's Price Surges 40x in 30 Minutes: How did he become the Emotion King of Believe?

He is both a KOL and understands the market script, playing a game where attention is the currency.

Key Market Intelligence on May 14th, how much did you miss out on?

Featured News


1.Binance Alpha Launches HIPPO, BLUE, and Other Tokens

2.Believe Ecosystem Tokens See General Rise, LAUNCHCOIN Surges Over 250% in 24 Hours

3.Tiger Securities Introduces Cryptocurrency Deposit and Withdrawal Service, Supports Mainstream Cryptocurrencies such as BTC and ETH

4.Current Bitcoin Rally Possibly Driven by Institutions, Retail Traders Yet to Join

5.Binance Wallet's New TGE Privasea AI Participation Requires a 198 Point Threshold, with a Point Consumption of 15


Trending Topics


Source: Overheard on CT (tg: @overheardonct), Kaito


PUMP: Today's discussions about PUMP focus on its new creator revenue-sharing model: the platform will allocate 50% of PumpSwap revenue to token creators, sparking varied reactions from users. Some criticize the move as insufficient or even misleading, while others view it as a positive step the platform is taking to reward creators. Meanwhile, PUMP faces market pressure from emerging competitors like LetsBONKfun and Raydium, which are rapidly gaining market share. Users also express concerns about PUMP's sustainability and potential regulatory risks in the U.S., with discussions extending to the platform's impact on the entire memecoin ecosystem.


COINBASE: Today, Coinbase became the first crypto company to join the S&P 500 Index, replacing Discover Financial Services, sparking widespread industry attention. The entire crypto community views this milestone as a significant development, signaling that crypto assets are further integrating into the mainstream financial system. The news has sparked lively discussions on Twitter, with many users pointing out that this may attract more institutional investors to enter the Bitcoin and other cryptocurrency markets.


XRP: XRP became the focal point of today's crypto discussion, with its significant market movements and strategic advances drawing attention. XRP has surpassed USDT to become the third-largest cryptocurrency by market capitalization, sparking market excitement and discussions about its future potential. The surge in market capitalization and price is believed to be related to increasing institutional interest, deepening strategic partnerships, and its role in the crypto ecosystem. Additionally, XRP's integration into multiple financial systems and its potential as a macro asset class are also seen as key factors driving the current market sentiment.


DYDX: Today's discussions about DYDX mainly focused on the dYdX Yapper Leaderboard launched by KaitoAI. The leaderboard aims to identify the most active community participants, with a total of $150,000 in rewards to be distributed over the first three seasons. This initiative has sparked broad community participation, with many users discussing the potential rewards and the incentive effect on the DYDX ecosystem. Meanwhile, progress on the ethDYDX to dYdX native chain migration and historical airdrop events have also been topics of discussion.


Featured Articles


1. "What Is 'ICM'? Holding Up the $4 Billion Market Cap Solana's New Narrative"

Overnight, the hottest narrative in the crypto space has become "Internet Capital Markets," with a host of crypto projects and founders, led by the Solana ecosystem's new Launchpad platform Believe, releasing this phrase. Together with "Believe in something," it has become the new slogan heralding the onset of a bull market. What exactly is the so-called "Internet Capital Market," will it become a short-lived hype phrase like the Base ecosystem's previous Content Coin, and what related targets are available for selection?


2.《LaunchCoin Surges 20x in One Day, How Did Believe Create a $200M Market Cap Shiba Inu After Going to Zero?|100x Retrospective》

LAUNCHCOIN broke through a $200 million market cap today, with the long-lost liquidity and such a high market cap "Memecoin" almost bringing half of the on-chain crypto community CT into the fray. The community is crazily discussing this token, with half of it being FOMO and the other half being FUD. This token, originally issued by Believe founder Ben Pasternak under his personal identity, transformed into a new platform token after a renaming. From once going to zero to a $200 million market cap, what happened in between?


On-chain Data


May 14 On-chain Fund Flow


Within 24 hours, GOONC's market cap soared to 70 million, could GOONC be the next billion-dollar dog on the Believe platform?

Bitcoin has broken $100,000, Ethereum has surpassed 2500, and is Solana's hot streak about to make a comeback?


The current market is in a state of macro euphoria, with GOONC riding the wave today, skyrocketing 10x in just a few hours, reaching a market cap of tens of millions of dollars, trading volume soaring past 50 million, and rumors swirling that the developer may be from OpenAI (unconfirmed but intriguing enough).


The "gooning" Culture in Forums


A ludicrous and absurd Solana meme that some actually buy into.


GOONC is a meme coin that has sprouted from the "gooning" subculture, offering no technological innovation or practical use, its sole function being speculation.


It takes inspiration from an NSFW term "gooning," which refers to a person being deeply immersed in certain content (you know what), eventually entering a nearly religious-like trance.


In Reddit (such as r/GOONED, r/GoonCaves) and some counterculture media outlets (such as MEL Magazine in 2020), "gooning" has gradually transitioned from an adult label to a meme-addicted, digital content and virtual self-indulgence synonym, arguably the epitome of Degen spirit.


GOONC is playing around with this concept, packaging the addictive nature, uselessness, and irony of gooning into a tradable financial product. The project team has made it clear: "We do not solve blockchain problems, we only trade absurdity." Blunt but oddly genuine.


GOONC launched on May 13, 2025, using the meme coin launch platform Believe App's LaunchCoin module on Solana. This tool is highly Degen: zero technical barriers, a few clicks to create a coin, perfect for projects like GOONC that can come up with ideas out of the blue.



The mastermind behind GOONC is also quite something and is the most talked-about, with KOL @basedalexandoor on X platform (alias "Pata van Goon") personally involved. His profile even caught the attention of Marc Andreessen, co-founder of a16z, making onlookers unable to resist speculating if GOONC has a hint of OpenAI lineage.



While this 'OpenAI Endorsement' is currently just community speculation, it is definitely a good card to play to fuel hype. Saying "we are pure speculation" on one hand, while tagging a few "AI + a16z" on the other.


From Wasteland to Moon in One Night


GOONC took off as soon as it launched. After its launch on May 13, 2025, its market capitalization skyrocketed to $22 million within 4 hours, with a trading volume exceeding $25.6 million in 24 hours. According to platform data, the first day of trading saw an astonishing +41,100% surge, soaring from $0.0000001 to $0.02, becoming a "missed-the-boat" situation.


GOONC quickly formed an active trading community post-launch, with a lot of discussion and trading signals appearing on X platform (such as the 292x return signal provided by DeBot). Liquidity pools on exchanges like Raydium and Meteora grew rapidly, supporting high trading volumes and price increases.


The real climax occurred between May 13 and May 14, with the market cap rising to $5.5 million in the morning and directly surpassing $55 million in the afternoon. By the 14th, it briefly approached a $70 million market cap, with the trading volume soaring to $59 million. Some community members even posted screenshots claiming an increase of +85,000%, creating a new myth out of the ruins.


As of 1:30 pm on May 14, the price stabilized around $0.039, with a total market cap and FDV both around $39.6 million, and a 24-hour trading volume of $5.43 million. Active platforms include XT.COM, LBank, Meteora, and others.


Although there was a slight pullback from the peak ($0.07), the coin's popularity remains strong. For a coin that relies purely on "irony + community + X post" to thrive, this performance is already at a stellar level.



Currently, the background of the token's development team is not transparent, increasing the potential risk of a rug pull. Rugcheck.xyz warns that the creator of the GOONC contract may have permission to modify the contract (e.g., change fees or mint additional tokens), posing certain security risks.


Community members speculate that the meteoric rise of GOONC may be the "last hurrah".


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